Social media has a massive effect on promotion of business around the world showing what a long way social media has come, Social media helps brands/business show the world their creativity and the product that they think is innovating, No business can be successful if not promoted correctly, and if it is done incorrectly than expect worse results.Being visible on a lot of social media platforms helps connecting with your audience and also finding your target audience. The algorithms find the type of people that are interested in a type of product you are developing so that’s how you can engage with your target audience. When using social media to sell your business, you may present your brand image across a range of social media platforms. While each platform has its own environment and style, your company’s appearance will stay the same and will represent you to the target audience your focused on. For example social media platforms like twitter can boost your engagement with the audience as you can respond in public, this can be done on other platforms but its not as engaging as twitter.